CONNECTING TO THE COMMUNITY Stone Lee, a student currently at the University of Michigan studying business and UI/UX design. He has lived in Troy, Michigan his entire life, and loves to get involved within his community. Writing has always been a favorite hobby of his and he loves to share with the people around him. very October for the past decade, citizens of Troy have been able to spot a string of scarecrows when driving past The construction process begins in August and lasts until the end of September where volunteers create each scarecrow to reflect a local business in the community with their own individual design and character. Then in October, these scarecrows are posted on the fences where they stay for the entirety of the month. Some of these scarecrows even make a preview appearance where they are featured at the Troy Family Daze in September building anticipation for the main event in October. For businesses, participating in Scarecrow Row is a twofold opportunity. Not only does it demonstrate their community involvement, but it also provides a platform for marketing visibility. These businesses have the freedom to design their own scarecrow, which typically features the company’s logo on a sign or on a t-shirt that the scarecrow will wear. However, some businesses go the extra mile when it comes to their scarecrow design. In one instance, the San Marino Club, a company that focuses on wedding venues, hopes to dress this year’s scarecrow in a wedding dress to truly represent their company. This annual event draws hundreds of families annually, and throughout the entire month, families seize the opportunity to snap photos with the scarecrows, immersing themselves in Halloween festivities. About the Author the intersection of Wattles and Livernois. The festive décor not only acts as a family-friendly hotspot but also serves as a strategic opportunity for businesses to engage in a creative community endeavor. Scarecrow Row is an annual tradition hosted by the Troy Historical Village. Dedicated members of the village collaborate with volunteers to assemble the row of scarecrows. E Left to Right: Troy Historic Village Executive Director, Jen Peters, Board Chair, Padma Kuppa, and Troy City Councilwoman Theresa Brooks Beyond being a fundraiser that brings dollars and visibility to the Village, Scarecrow Row is a fall tradition that brings smiles to the faces of community members while connecting us to local businesses through a fun activity – it’s a win, win, win, win.” - Jen Peters 6 ❙ EXPERIENCE TROY
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