GTS 2025 Partner Playbook

6 Includes: App/Dev & Cloud Engineering Data Integration & Data Governance Generative AI Machine Learning Conversational AI Customer Satisfaction Customer Feedback Collection Data Analysis Retention Integration Multi-Channel Support CRM Systems Marketing Automation Tools Social Media What are your organization’s goals or challenges in leveraging data and analytics to drive better decision-making and insights? Do you have any processes or operations that could benefit from automation or artificial intelligence (AI)? Are there any data management or data integration challenges you’re facing due to disparate data sources or legacy systems? What kind of reporting and analytics capabilities do you need? Is your organization exploring any new technologies to improve your competitive advantage? How do you measure the success of your customer experience initiatives? What are the key pain points your customers experience? AI, CX & Emerging Technologies Discovery Questions Did you know? • Data governance plays a critical role in ensuring the success of an AI project by establishing the policies, standards, and procedures. • Did you know that 81% of companies recognize customer experience (CX) as a critical competitive differentiator? • Did you know that customer experience platforms can integrate with other systems like CRM, marketing, and sales to provide a complete view of the customer?

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